Buddy, Can You Spare a Job

by Administrator 23. October 2009 05:01
By KS / theMatureMarket.com - What do a 66-year-old sales executive, a 59-year-old mental health counselor, and a 69-year-old technical writer have in common? They are all unemployed late in their careers, but they do not want to retire. In fact, given the costs of living in retirement, they nee... [More]

Marketing to Seniors: Age Really is a State of Mind

by Administrator 23. October 2009 04:56
By Jennifer Warren - theMatureMarket.com - In the U.S.’s future, marketing to seniors will become even more important as the group of those 65-years and older nearly doubles in size: from 37 million to 72 million by 2030. There are already entire cottage industries marketing to them, whether i... [More]

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Aging Highlights | Aging Successfully | Demographics & Aging | Gerontology / Geriatrics | Technology | Employment

Women Account for Growing Labour Participation Among Older People

by Administrator 23. October 2009 04:50
By KS / the MatureMarket.com - Between 1996 and 2008, the gross labour participation rate of 50 to 65-year-olds has risen from 42 to 58 percent. If the ageing process in the population is not taken into account, women account for nearly two thirds of the increase. This is mainly due to the inflow ... [More]

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No Elder Left Behind: Researchers Say Designers Can Close Tech Gap for Senior Citizens

by Administrator 23. October 2009 04:42
By SeniorJournal.com - While more older adults than ever are using cell phones and computers, a technology gap still exists that threatens to turn senior citizens into second-class citizens, according to Florida State University researchers. Both the attitudes and abilities of older adults pose ... [More]

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Democrats and Republicans Support $250 Senior Stimulus

by Administrator 19. October 2009 05:04
By Dan Gilgoff / U.S. News & World Report - Amid the escalating debate over healthcare reform, last week saw a rare instance of Washington bipartisanship. When the Social Security Administration announced that seniors would not receive a cost-of-living increase in their Social Securi... [More]

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These Retirees Live Well, and Frugally

by Administrator 13. October 2009 14:46
By Kimberly Palmer - When Gary Pierce, 63, a former commercial real estate broker, retired 14 years ago, he and his wife moved out of their house and onto a sailboat in the Caribbean. Although they had to purchase the boat—he says a comfortable one goes for around $50,000—they cut thei... [More]

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Many Americans Still Leery of Swine Flu Vaccine

by Administrator 13. October 2009 14:34
By Amanda Gardner / HealthDay - Even as the H1N1 swine flu vaccine is distributed coast to coast, many people say they have safety concerns that may stop them from getting vaccinated. Although experts say those fears are unwarranted, a recent Associated Press-GfK poll found only about half of Am... [More]

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6 Tips for Acing a Job Interview After Age 50

by Administrator 12. October 2009 14:40
By Emily Brandon - Competition for new jobs is brutal, even among experienced candidates. Nearly 2 million Americans age 55 and older were looking for work in September, according to the Bureau of Labor Statistics. That's 24,000 more than in August. And landing a new job after age 50 can be es... [More]

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Time for Senior Citizens to Review Medicare Drug Coverage

by Administrator 12. October 2009 14:27
By Center for Medicare Advocacy - In some parts of the country, October brings changing leaves, but throughout the country, October also brings information about changing Medicare prescription drug coverage.  While the October 1st announcement of the 2010 Prescription Drug Plans (PDPs) and Me... [More]

About the Author

John Rothbarth is the owner of the St. Louis Times, a media company focused on serving the informational needs of the St. Louis metro-area aging baby boomer/60+ population. The company publishes the St. Louis Times Resource Guide, St. Louis Times Express, and hosts St. Louis Times Funfest and St. Louis Times Geriatrics Symposium events. The company was founded in 1994 and has remained true to its original mission of 'doing some good for older adults and the professionals who work on their behalf.'

Since 1994 the company has won over 20 National Media Awards. He has participated on many local Boards of Directors, all of whom cater to the needs of our area’s aging population. For 2009 he is also President of Breakthrough Coalition, a consortium of over 250 aging-focused organizations and  professionals dedicated to serving the needs of older adults in the St. Louis / Illinois bi-state area.

John is a native St. Louisan, father of two sons, and graduate of the University of Missouri - Columbia with a BS degree in Business Administration. His interests include reading mysteries, jogging, motorcycling, and aviation - he is a pilot with instrument, multi-engine and seaplane ratings.

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The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

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