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Display Advertising & Business Listings - Seniors' Resource Guide




Seniors' Resource Guide - To download and print a copy of the 2020 St. Louis Times Media Kit click this line.

The Seniors' Resource Guide is a free community publication with a press run of 32,500 complimentary copies which are distributed through a multi-tiered distribution channel to aging-focused for-profit and non-profit organizations. Copies can be picked up throughout the year (while supplies last) at Dierbergs, Straubs, and Shop 'n Save grocery stores. They are also available at each of our three Area Agency on Aging offices in the metro area (St. Louis Area Agency on Aging, Mid-East Area Agency on Aging and AgeSmart Community Resources).

The publication includes over 1,000 listings of organizations that provide services, information and products for older adults, caregivers and professionals throughout a 12-county bi-state coverage area. Coverage includes the Missouri counties of St. Louis, St. Louis City, Franklin, Jefferson and St. Charles. Illinois counties include Bond, Clinton, Madison, Monroe, Randolph, St. Clair and Washington.



Business Listings Deadline: SEPTEMBER 15, 2019

Display Advertising Space Reservation Deadline: SEPTEMBER 15, 2019

(Display Advertising space is reserved by returning to us the completed Sales Agreement page)

Display Advertising – Final Proof Approval Deadline: OCTOBER 15, 2019


There are two ways to advertise your organization in the Seniors' Resource Guide. You may purchase Display Advertising, which comes with a free Business Listing, or you may purchase Business Listings only. 


Business Listings run for the calendar year in both the printed and online editions. The listings are available in over 30 different Categories and are published in our annual Seniors' Resource Guide which is printed every December. They also appear all year long on this website in a searchable database. Business Listings cost $55/year for your first Business Listing and $30/year for each additional listing. The $55 fee for your first listing is waived if you purchase a Display Advertisement

Each customer’s Business Listings must be Activated (paid for) and Updated (reviewed and approved for accuracy by each customer) every year in order to be included in each year’s edition, even if no changes are required.

Each customer manages their Business Listings online, here at our website by clicking Business Login in the upper right corner and entering their login information. If you are new and this is your first Business Listing you will select Option #3. Once logged in with a User Profile, Username and Password you can then add new listings at any time, as well as review, edit and Activate existing listings. Please keep in mind that whatever information you have listed in your Business Listings account as of September 15, 2019 will be downloaded and published in the 2020 Seniors’ Resource Guide.

2. DISPLAY ADVERTISING - When you purchase a Display Advertisement you receive the following:

Full color ads at no additional charge

One free Business Listing - $55 value

Free advertising design services

Free listing in our Searchable Database

Free copies delivered to your door!







           Full Page (Trimmed)

                 7.25” x 9.75”

             1/3 Page Vertical

                 2.375” x 9.75”

           Full Page (with bleed) **

                 8.25" x 10.75”

             1/3 Page Horizontal

                 7.25" x 3.2”

           2/3 Page Vertical

                 4.75" x 9.75”

             1/3 Page Square

                 4.75" x 4.75”

           1/2 Page Vertical

                 3.50" x 9.75”

             1/6 Page Vertical 

                 2.375” x 4.75”

           1/2 Page Horizontal

                 7.25” x 4.75”

          Senior Super Savers

                 3.5” x 2.75”


** Final trim size is 8.25” x 10.75”. Overall size is 8.75” x 11.25” which includes a .25” bleed on all four sides.

DISPLAY ADVERTISING RATES - NET (Advertising rates listed below are per year)

For Profit Companies:  Full Page 2/3 Page
1/2 Page 1/3 Page 1/6 Page
 1-Year Ad Contract  $2,281.25/yr.  $1,773.00/yr.  $1,264.75/yr.  $883.75/yr.  $502.50/yr.
 2-Year Ad Contract: 15%-Off


   1,507.00    1,075.00    751.25    427.25
 3-Year Ad Contract: 25%-Off    1,711.00    1,329.75       948.75    663.00    377.00
 Not-For-Profit Companies: Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page
 1-Year Ad Contract: 15%-Off  $1,939.00/yr.  $1,507.00/yr.  $1,075.00/yr.  $751.25/yr.  $427.25/yr.
 2-Year Ad Contract: 20%-Off    1,825.00    1,418.50    1,012.00    707.00    402.00
 3-Year Ad Contract: 30%-Off    1,597.00    1,241.25       885.50    618.75    351.75


Housing Facilities Section Only: For an additional $150 to your Business Listing cost, enhance your listing with six color photos. Email your photos to us at 300dpi or higher, in landscape orientation.



All advertisements include full color at no additional charge.


Back cover is only available on a 1-year term, with a 20% surcharge.

Inside front or inside back covers (left or right pages): 15% surcharge. Available for 1-3 year terms.

Other guaranteed positions: 10% surcharge. Available for 1-3 year terms.


Basic design and layout charges are included with your advertisement. We request that all ads be submitted in digital format, PDF preferred. Line screen is 100. Digital photos need to be a minimum of 300dpi at the size to be printed. All advertisers must approve final ad proof prior to publication. Email digital ads to us at:


Companies that purchase display advertising in the publication receive free copies of the Seniors' Resource Guide delivered to their place of business at the start of each year that their advertisements run.


Business Listings are annual and must be updated and paid for online at each year. They can also be paid by mail. For more information see page six of this Media Kit.

Display Advertisers receive their first Business Listing free of charge, as well as an invoice by email for the cost of their display ad and any additional Business Listings (over and above their first free listing). For organizations that purchase two or three-year agreements (rather than one year), invoices will be issued annually for each year's advertisement. If Net Rates increase during a multi-year agreement your discount will be applied to the new Net Rates. In the event a multi-year agreement is cancelled prior to completion, a short-rate will be applied and invoiced for the difference between the discounted rate versus the rate that would have applied had the agreement not been cancelled. All Display Advertisers invoices will be emailed (and credit card transactions will be charged) on October 31 of each year. Payment in full is required by November 30 of each year. Please make checks payable to the St. Louis Times, P.O. Box 456, Valley Park, MO 63088. A 1.5%-per-month charge (18% annual percentage rate) will be added for accounts 30 days past due.



All matters not covered in these conditions are subject to the decision of The Jarad Corporation, d/b/a St. Louis Times, the St. Louis Times Seniors’ Resource Guide, St. Louis Times Magazine, Senior Super Savers, and Seniors Emporium. Publisher reserves the right of approval of all content in all publications published by The Jarad Corporation. The purchaser of advertising space assumes all responsibility for the entire content of any paid advertisement printed on their behalf in any of The Jarad Corporation publications. Publisher’s liability for any error, omission or delay shall in no event exceed the cost of the space paid for and occupied by such individual advertisement.



The 2020St. Louis Times Media Kit is available in PDF format. To download a copy click 2020 MEDIA KIT. Then complete the last page and return it to us by email, fax or mail it to St. Louis Times, P.O. Box 456, Valley Park, MO 63088. (If you don't have Adobe Reader PDF software you can download it for free by clicking Adobe Reader.)


Seniors' Resource Guide questions or comments should be submitted by email to Publisher John Rothbarth at or by calling our office at 636-225-2442. Seniors' Resource Guide reserves the right to edit and publish all submissions. Seniors' Resource Guide assumes no responsibility for the accuracy or use of submitted information as it is supplied without verification. All submissions should be focused on aging related matters.


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